/ Services

DESTINATION AND BRAND MANAGEMENT

A successful tourism business requires a brand that speaks to its target markets, content that successfully generates potential clients and a level of service that listens to customers’ demands, all within constantly changing budget constraints. Our services:

  • Marketing Strategy Concepts (market penetration and growth, conversion, ROI)
  • Brand Message Management (brand profiling, positioning, integrity ensuring)
  • Market Analysis (competitor monitoring, travel trends, consumer segments, target groups)
  • Promotion concepts and realization, ROI evaluation, Reporting and Cost Control
  • Cross-Marketing concepts and partner involvement
  • Budget Management
  • Product Placement and Performance Analysis
RELATIONSHIP MANAGEMENT
Well-executed relationship management helps to win and retain customers and distribution partners. The highly service oriented tourism industry is even more sensitive to relationship management than other sectors. Maintaining partner and customer databases, in-depth client analysis and providing excellent customer service are the key to success. tourimax helps improving relationship management for tourism businesses and destinations by integrating the newest technologies with a strategic approach to reach target groups. tourimax helps its clients build and improve relationships with target clients and distribution partners, increasing visibility and sales. Our services:

  • Travel industry marketing intelligence research
  • Trade relationship maintenance (wholesalers, retail, MICE sector, airlines, STO)
  • Trade Education, Trade Show Attendance, Roadshow organization and participation, familiarization programs
  • Consumer liaison (collateral requests, inquiries, presentations)
  • Market analysis (Trends, target groups)
  • Database Management

 

ONLINE SUPPORT
The Internet is the first encounter that most consumers will have with a tourism brand or destination. If a tourism product or destination does not have a content strategy that develops and distributes content regularly, it will not reach the consumer. Social media platforms offer many of the forums where a destination or tourism product will be discovered first. tourimax develops strategic online and social media campaigns that focus on themes and linkages between the various forums to generate leads for tourism businesses and destinations across the web. Our services:

  • Website Content Support and Development (in cooperation with collaborative partners)
  • Research and ROI analysis for digital marketing opportunities
  • Social and New Media concepts and support (e.g., Facebook, Twitter, YouTube, Blogs)
  • Development and performance of viral campaigns and advertising (Banner Advertising, Facebook Ads, Google Ad campaigns)

 

PUBLIC RELATIONS SUPPORT

Our services:

  • Strategic media management
  • Concept Development for innovative, strategic and integrated PR campaigns
  • Media events
  • Press conferences and editorial visits
  • Initiation and realization of media fam trips
  • Media and marketing co-operation
  • Online PR and co-operation
  • Social media PR – set up and support (Twitter, Facebook, YouTube, Blogs)
  • Compilation of press releases and press kits
  • Market analyses
  • Crisis Communications Management
  • Clipping evaluation and reporting
  • Database management
  • Any other communications-related services